Instagram Stories for Restaurants
Without a doubt, Instagram is one of the most influential marketing tools for any food business & definitely should be for your restaurant. With being one of the most popular platforms in the world, Instagram has adapted (not pioneered - because that would be discrediting Snapchat…) to stories and story highlights and if you’re not already using the stories tool, then it’s time to learn.
For those of you that aren’t familiar with Snapchat, Snapchat features a 24-hour story reel that disappears into the abyss after that time frame is up. The unique part of Instagram is that they incorporated this into their platform, then soon after, implemented Story Highlights as their own. Think of Instagram Stories as the slightly more refined version of Snapchat. Snapchat is more live content vs Instagram Stories tend to be much more polished & edited. Instagram Stories is your best way to showcase that gorgeous candle lit dinner you have planned for the holidays or even a well-lit series taking your audience through your soon-to-come tasting menu.
Instagram Stories is intended to be short, easy-to-digest content. A short snapshot of what makes you so unique from the rest. People should be able to understand the message you are trying to convey in a matter of seconds, don’t overcomplicate it. The food enviers online love nothing more than to see amazing photos, boomerangs, videos & graphics of what you have going on at your restaurant. Whether you are running a seasonal menu, doing a contest, launching a new food item, Instagram Story it!
Yes, it is important to make sure that your page is always looking clean and organized from a graphic/design standpoint. But Instagram Stories is also great to showcase what happens behind the scenes. Customers love getting to see behind the curtain and watch how a restaurant runs their business. Instagram Stories is the perfect opportunity to take Boomerangs (whether it be of a pass through the kitchen, staff having a great time or even see the food being prepared).
Just like Snapchat, Instagram Stories only sit in other peoples feeds for 24 hour hours until you can add it to your Story Highlights so make it count. Post all of your special offers here, or daily deals (example: $5 glasses of wine on Fridays) alongside an appealing photo to encourage guests to join you and enjoy the deal.
To conclude, Instagram Stories are a great tool for you to advertise your restaurant from the perspective that YOU want people to view it as, so with these helpful tips we hope you can inspire people to walk through your doors & see what you have to offer.