- 8590 Group
How Much Time Do Restaurant Owners Have To Do Marketing?
Updated: Jan 21, 2019

We encounter many restaurant owners that tell us they can handle their marketing on their own or that their general managers will do what is needed. Although we have seen some pull it off, we see a lot more websites with ads about new year's eve in February or Facebook and Instagram accounts with 3 posts a month.
This is not a knock on anyone, being that we are from the industry, we know full well that there is not enough hours in a day when you are a Restaurant GM or Restaurant Owner and although Marketing should be prioritized, it comes behind guest experience, trouble shooting, payroll, scheduling, menu management, opening/closing duties, etc... As such, all the best intentions and laid out plans end up in poor execution which is more harmful than otherwise.
Here is a complete list of Digital Marketing tasks that must be done each and every week to make sure all your platforms are running full tilt, that your messaging is on point and that your digital marketing is actually delivering results.
Content/Graphics
Source & curate Lifestyle Content
Source content posted from customers (then edit those photos to meet your restaurants brand standards)
Create on-brand graphics that are tailored specifically to your restaurant
Create content needed for Facebook
Choose the right pictures for Facebook
Create content needed for Instagram
Choose the right pictures for Instagram
Create graphics needed for newsletter
Create content needed for newsletter
Create graphics needed for website
Create graphics needed for digital ads
Create graphics needed for print promotions
Update menus
Website
Update and change the website popup
Update and change the events/promotions section
Manage your SEO
Posting
Come up with unique copy writing tailored to your brand and your restaurants audience
Establish a brand tone of voice across all channels
Create content (i.e. photography/graphics) that are on brand with your restaurant
Build and research weekly schedule
Post daily on Facebook
Post daily on Instagram
Create Instagram Stories
Create special posts on Google Business Manager
Community Management
Respond twice daily to Facebook messages
Respond twice daily to Facebook comments
Respond twice daily to Instagram messages
Respond twice daily to Instagram comments
Respond daily to Google messages/questions
Update Google Business Manager
Review Management
Extract emails from WI-FI Portal
Extract emails from reservation system
Extract emails from lead generators on website
Extract emails from contact form on email
Send Review Drive to guests that visited in the last week
Respond to reviews daily on Trip Advisor
Respond to reviews daily on Yelp
Respond to reviews daily on Google
Respond to reviews daily on Facebook
Add new pictures on Trip Advisor
Add new pictures on Yelp
Add new pictures on Google
Newsletter
Upload all the extracted emails onto the newsletter
Create newsletter concept and direction
Incorporate content created
Schedule newsletter
Monitor newsletter result for better execution next time
Influencers
Research Influencers that are in line with Restaurant Brand, Message and Image
Field Influencer requests and applications
Negotiate with selected Influencers
Set expectations with Influencers
Coordinate Influencer visit at Restaurant and with staff
Ensure each Influencer executes everything that was agreed upon
Collect content created by each Influencer
Analyse the impact of each Influencer
Ads
Allocate advertising budget to appropriate platforms
Manage advertisement strategy on Facebook
Update and optimize current ads on Facebook
Create new ads on Facebook
Manage advertisement strategy on Instagram
Update and optimize current ads on Instagram
Create new ads on Instagram
Manage advertisement strategy on Google
Update and optimize current ads on Google
Create new ads on Google
Manage and analyse ads on Yelp
Manage and analyse ads on TripAdvisor
Reporting
Pulling and analyzing data from Google Analytics
Pulling and analyzing data from Google Business Listing
Pulling and analyzing data from Google Ads
Pulling and analyzing data from Facebook
Pulling and analyzing data from Facebook Ads
Pulling and analyzing data from Instagram
Pulling and analyzing data from Instagram Ads
Pulling and analyzing data from WI-FI Portal
Pulling and analyzing data from Reservation System
Pulling and analyzing data from Delivery Partners
Pulling and analyzing data from TripAdvisor
Pulling and analyzing data from TripAdvisor Ads
Pulling and analyzing data from Yelp
Pulling and analyzing data from Yelp Ads
Pulling and analyzing data from Newsletter
Pulling and analyzing data from each Influencer
These don't even include the initial setup that a restaurant requires to properly function digitally. That list is about twice as long as this one, we have an upcoming post on it so be sure to check it soon.
I myself have asked the forces of the universe to make days longer and to grant me superpowers so I don't need to eat and sleep but alas, I seem to still be human. As such as well as from first hand experience in the industry, I know 1 person cannot execute the above flawlessly. Be smart, even if it is not any of our Digital Media and Social Media Agencies for Restaurants, hire a power team to help you execute this and see the windfall come your way for you and your restaurant.
If you are interested in having one of our Digital Media and Social Media Agencies for Restaurants handle this 20+ hours of work for your restaurant and deliver you the results you deserve, click the link below to schedule a discovery call. Packages vary between $399 per month to $2499 per month.