- 8590 Group
Every Step You Need To Setup A Proper Digital Media Strategy For Your Restaurant
Our team at our Digital Media and Social Media Agencies for Restaurants wrote a great blog post (read here) about what it takes on a weekly basis to execute a great Digital Media Strategy for your restaurant. Now our amazing Digital Media Gurus are giving you a step by step guide about what it takes to setup your restaurant Digital Media Strategy.
Add all your new suppliers/platforms to your Accounting system
Create an inspiration folder or pinterest
Create folder (s) for content and marketing assets to use
Get a Reporting Tool
Setup Reporting Tool
Get a Review Tool
Setup your Review Tool
Conceptualize your restaurant digital media and social media strategy
Plan how to implement your restaurant digital media and social media strategy
Create Brand Document
Research and download content, artwork, pictures and images in relation to content strategy
Create Mood Board
Buy URL
Build the best website possible
Custom
On brand and visually appealing
Responsive
Mobile Friendly
Optimized (this in itself is a dozen time consuming steps)
Multi Language
Multi Location
Lead Generators
CTA's to profit centers
Contact info and direction easily found
Get hosting
Connect site to hosting
Get Emails
Program Emails
Run Website Through Website Grader
Thoroughly Review Website
Desktop Version Review
Mobile Version Review
Review spelling and typos
Make sure all buttons and links work properly
Setup Google Analytics
Generate code and create account from admin
Add code to website
Setup goals
Setup Google AdWords
Setup new account on Google AdWords
Link AdWords with Analytics
Setup Remarketing Tag
Setup Conversion Tag
Install Tags on websites
Give Ad Credit
Claim Business Listing On Google Via content@8590group.com
Update Business Listing On Google
Make sure all listing information is correct
Add reservation link
Add menu link
Add photos (as much as possible)
Add services through event listing hack
Make sure you are owner/admin
Respond To Last 30 Days Of Google Reviews Or Up To 3 Pages Of Reviews (30 Reviews)
Setup Google Alerts
Add Facebook Account To Business Manager
Add appropriate team members to the account
Create ad account
Add Instagram to business manager
Setup Facebook Ad Account
Create Facebook Pixel
Install Facebook Pixel in website
Import email database in custom audiences on Facebook
Setup custom audience based on website visits (through pixel)
Do Ads
Verify ad spend
Determine platforms for ads
Determine campaign goals
Build ads
Launch ads
Make Sure Facebook URL Is Same As Website And Instagram (ask venue if they want to change first)
Make Sure Facebook Page Name Is Name Of Restaurant
Make Sure Facebook Page Category Is For Proper Restaurant
Verify Facebook Page
Change/Verify Facebook Page CTA Is A Conversion CTA
Setup Appropriate Tabs On Facebook Page As Required
Store/Shops
Services
Products
Data Collection/Mailchimp Integration
Jobs
Trip Advisor Reviews
Offers (for when there's promotions)
Update Text And Content On Facebook Page Including About Us
Upload Proper Menu On Facebook
Answer Facebook Reviews For Up To 30 Days Or 20 Reviews Into The Past
Setup Auto Replies On Facebook Messenger
Setup That Message Box Opens On Facebook Messenger
Connect Instagram Account to Facebook Account
Setup Competitor Chart On Facebook Insights
Upload Proper Facebook Profile Picture
Upload Proper Facebook Cover Picture Or Cover Video
Make Sure Proper Hours Are Listed On Facebook
Enable Multi Location if Required
Setup Multi Location If Required
Enable Multi Language If Required
Make Instagram Account A Business Account"
Put Proper CTA On Instagram
Write Proper Instagram Bio
Put Proper Instagram Profile Picture
Make List of Accounts To Tag When Posting on Instagram (50 min)
Make List of Hashtags To Use When Posting on Instagram (100 min)
Claim Trip Advisor
Update All Listing Information On Trip Advisor
Update Proper Hours On Trip Advisor
Upload A Dozen Pictures On Trip Advisor
Choose Appropriate “Main” Picture On Trip Advisor
Respond To Last 30 Days Of Trip Advisor Reviews Or Up To 3 Pages Of Reviews (30 Reviews)
Do Initial Drive To Increase Reviews On Review Sites
Setup Trip Advisor Pro
Setup Trip Advisor Ads
Claim Yelp
Update All Listing Information On Yelp
Update Proper Hours On Yelp
Upload Current Menu On Yelp
Upload A Dozen Pictures On Yelp
Choose Appropriate “Main” Picture On Yelp
Respond To Last 30 Days Of Yelp Reviews Or Up To 3 Pages Of Reviews (30 Reviews)
Setup Yelp Ads
Setup Yelp Premium
Setup Reservation Listing Info
Add Pictures on Reservation Listing
Upload menus on Reservation Listing
Gather All Email Data And Create Email Database List
Create Welcome Email Automation For New Subscribers
Automate Data Entry From Data Sources To Email List
Create Birthday and Anniversary Email Automation
Create E-Mail
Send 1st Newsletter (should send a minimum of once a month)
Increase Reviews
Newsletter
Grade US
Pop Up
Pre and Post Reso Confirmation
Wi-Fi Portals and Funnel
Receipt Chit
Training Staff
Plan Photoshoot
Rent Lights
Make Shot List & Shoot Schedule
Get Props
Do Shoot
Edit Photos
Plan Videoshoot
Rent Lights
Make Shot List & Shoot Schedule
Get Props
Do Shoot
Edit Videos
Wi-Fi Portal
Find right supplier
Order System
Program Portal
Design Portal
Event Brochure
Write Out Brochure
Design Brochure
Franchise Brochure
Write Out Brochure
Design Brochure
Influencers
Click here to read everything you need to do when dealing with Influencers
It is important to understand that this is a general list, depending on the type of restaurant you operate, how many locations you have and what is your overall strategy, you will be adding items to this list. At a minimum, this list is what needs to be executed to have a above average digital media and social media presence as a restaurant. To be exceptional, you are looking at 2 or 3 times more items to execute.
Drop us a line if you need help or clarification on any of this, our Digital Media Gurus will be more than happy to help you figure out your restaurant Digital Media and Social Media Strategy.
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