Every Step You Need To Setup A Proper Digital Media Strategy For Your Restaurant

Our team at our Digital Media and Social Media Agencies for Restaurants wrote a great blog post (read here) about what it takes on a weekly basis to execute a great Digital Media Strategy for your restaurant. Now our amazing Digital Media Gurus are giving you a step by step guide about what it takes to setup your restaurant Digital Media Strategy.

• Add all your new suppliers/platforms to your Accounting system

• Create an inspiration folder or pinterest

• Create folder (s) for content and marketing assets to use

• Get a Reporting Tool

• Setup Reporting Tool

• Get a Review Tool

• Setup your Review Tool

• Conceptualize your restaurant digital media and social media strategy

• Plan how to implement your restaurant digital media and social media strategy

• Create Brand Document

• Research and download content, artwork, pictures and images in relation to content strategy

• Create Mood Board

• Buy URL

• Build the best website possible

•         Custom

• On brand and visually appealing

• Responsive

•           Mobile Friendly

•           Optimized (this in itself is a dozen time consuming steps)

•           Multi Language

•           Multi Location

•           Lead Generators

•         CTA's to profit centers

•           Contact info and direction easily found

• Get hosting

• Connect site to hosting

• Get Emails

• Program Emails

• Run Website Through Website Grader

• Thoroughly Review Website

•           Desktop Version Review

•           Mobile Version Review

•           Review spelling and typos

• Make sure all buttons and links work properly

• Setup Google Analytics

• Generate code and create account from admin

• Add code to website 

• Setup goals

• Setup Google AdWords

•         Setup new account on Google AdWords

•           Link AdWords with Analytics

•           Setup Remarketing Tag

•           Setup Conversion Tag

•           Install Tags on websites

•           Give Ad Credit

• Claim Business Listing On Google Via content@8590group.com

• Update Business Listing On Google

•           Make sure all listing information is correct

•           Add reservation link

•           Add menu link

•           Add photos (as much as possible)

•           Add services through event listing hack

•           Make sure you are owner/admin

• Respond To Last 30 Days Of Google Reviews Or Up To 3 Pages Of Reviews (30 Reviews)

• Setup Google Alerts

• Add Facebook Account To Business Manager

•           Add appropriate team members to the account

•           Create ad account

•           Add Instagram to business manager

• Setup Facebook Ad Account

•           Create Facebook Pixel

•           Install Facebook Pixel in website

•           Import email database in custom audiences on Facebook

•           Setup custom audience based on website visits (through pixel)

• Do Ads

•           Verify ad spend

•           Determine platforms for ads

•           Determine campaign goals

•           Build ads

•           Launch ads

• Make Sure Facebook URL Is Same As Website And Instagram (ask venue if they want to change first)

• Make Sure Facebook Page Name Is Name Of Restaurant

• Make Sure Facebook Page Category Is For Proper Restaurant

• Verify Facebook Page

• Change/Verify Facebook Page CTA Is A Conversion CTA

• Setup Appropriate Tabs On Facebook Page As Required

•           Store/Shops

•           Services

•           Products

•           Data Collection/Mailchimp Integration

•           Jobs

•           Trip Advisor Reviews

•           Offers (for when there's promotions)

• Update Text And Content On Facebook Page Including About Us

• Upload Proper Menu On Facebook

• Answer Facebook Reviews For Up To 30 Days Or 20 Reviews Into The Past

• Setup Auto Replies On Facebook Messenger

• Setup That Message Box Opens On Facebook Messenger

• Connect Instagram Account to Facebook Account

• Setup Competitor Chart On Facebook Insights

• Upload Proper Facebook Profile Picture

• Upload Proper Facebook Cover Picture Or Cover Video

• Make Sure Proper Hours Are Listed On Facebook

• Enable Multi Location if Required

• Setup Multi Location If Required

• Enable Multi Language If Required

• Make Instagram Account A Business Account"

• Put Proper CTA On Instagram

• Write Proper Instagram Bio

• Put Proper Instagram Profile Picture

• Make List of Accounts To Tag When Posting on Instagram (50 min)

• Make List of Hashtags To Use When Posting on Instagram (100 min)

• Claim Trip Advisor

• Update All Listing Information On Trip Advisor

• Update Proper Hours On Trip Advisor

• Upload A Dozen Pictures On Trip Advisor

• Choose Appropriate “Main” Picture On Trip Advisor

• Respond To Last 30 Days Of Trip Advisor Reviews Or Up To 3 Pages Of Reviews (30 Reviews)

• Do Initial Drive To Increase Reviews On Review Sites

• Setup Trip Advisor Pro

• Setup Trip Advisor Ads

• Claim Yelp

• Update All Listing Information On Yelp

• Update Proper Hours On Yelp

• Upload Current Menu On Yelp

• Upload A Dozen Pictures On Yelp

• Choose Appropriate “Main” Picture On Yelp

• Respond To Last 30 Days Of Yelp Reviews Or Up To 3 Pages Of Reviews (30 Reviews)

• Setup Yelp Ads

• Setup Yelp Premium

• Setup Reservation Listing Info

• Add Pictures on Reservation Listing

• Upload menus on Reservation Listing

• Gather All Email Data And Create Email Database List

• Create Welcome Email Automation For New Subscribers

• Automate Data Entry From Data Sources To Email List

• Create Birthday and Anniversary Email Automation

• Create E-Mail

• Send 1st Newsletter (should send a minimum of once a month)

• Increase Reviews

•           Newsletter

•           Grade US

•           Pop Up

•           Pre and Post Reso Confirmation

•           Wi-Fi Portals and Funnel

•           Receipt Chit

•           Training Staff

• Plan Photoshoot

•           Rent Lights

•           Make Shot List & Shoot Schedule

•           Get Props

•           Do Shoot

• Edit Photos

• Plan Videoshoot

•           Rent Lights

•           Make Shot List & Shoot Schedule

•           Get Props

•           Do Shoot

• Edit Videos

• Wi-Fi Portal

• Find right supplier         

• Order System

•           Program Portal

• Design Portal

• Event Brochure

•           Write Out Brochure

•           Design Brochure

• Franchise Brochure

•           Write Out Brochure

•           Design Brochure

• Influencers

•           Click here to read everything you need to do when dealing with Influencers

It is important to understand that this is a general list, depending on the type of restaurant you operate, how many locations you have and what is your overall strategy, you will be adding items to this list. At a minimum, this list is what needs to be executed to have a above average digital media and social media presence as a restaurant. To be exceptional, you are looking at 2 or 3 times more items to execute.

Drop us a line if you need help or clarification on any of this, our Digital Media Gurus will be more than happy to help you figure out your restaurant Digital Media and Social Media Strategy.