3 Tips to Get More Engagement on Your Instagram Posts
Updated: Nov 13, 2019
There’s no beating around the bush when it comes to Instagram being the top performing social media outlet online and it’s not hard to see why when you take into consideration the fact that Instagram has over 1 billion monthly active users.
And although it’s incredible that your restaurant has such a large potential audience to reach, challenges emerge where you need to share more unique and appealing content to really catch those users eye.
Here are a list of the Top 3 Tips to Get More Engagement on Your Instagram Posts:
1. Make Your Instagram Branding Matter
You know exactly how you want people to view your restaurant and that is in a premium light. That is why clarity, creativity and consistency are so important for your restaurant to build brand awareness on Instagram. Try to focus on core areas like presenting your profile, creating colour schemes and themes, keeping your images and content fresh, mastering the hashtags you are using and regularly interacting with your followers to build up engagement and brand loyalty.
2. Partner with Influencers and Non-Compete Brands with a lot of Followers
Instagram influencer marketing has become increasingly signifiant these days, allowing your content to reach new viewers in an authentic and trustworthy way. Since influencers are seen as independent freelancer and content creators, it’s important to align your brand with their personal brand so that can add genuine authenticity to your messaging.
3. Create a Compelling Call to Action
The online audience may take a liking to your content but is it intriguing enough to bring them through your doors? Great looking content is fantastic but in addition to that, compelling copyright that is a call to action is just as important. While CTAs can be introduced into images or captions, the most direct way to increase interaction and engagement rates is to make CTA buttons available at the forefront of your Instagram page. A.k.a when someone searches up your restaurant name on Instagram it is so important to have a compelling bio, a reservation link and an email link for people to get in touch with you right away.